BMW’s PHEV range instantly switches between the performance of petrol and the efficiency of electric.
The idea needed to be simple to span multiple markets. In our films when a PHEV switches from petrol to electric it glows with pure white light. When it changes back, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’ A technical shoot included a pioneering LED lighting rig to give real illumination rather than relying on CGI, and a rollerblading cameraman who used to skate at the X Games.
• Most recognised BMW ad ever tested
• Beat views target by 449%
• 16M+ YouTube views
• 21M+ Twitter impressions
• Viewers 46% more interested in buying a BMW PHEV