As official World Cup sponsors, McDonald’s wanted to show their support for the England team.
Watching the Three Lions, I thought of using the iconic Drive-Thru sign as a celebration of the country making it ‘Thru’ to the next round. Between the final whistle, a loud pub and amazingly rapid-fire client approvals, the idea appeared across thousands of outdoor sites by the next morning. Created with Ben Usher, Jed Small and Evan Bryant.